“Independent Research on Entrepreneurship, Culture, and Consumer Capital ”
Conceptual frameworks, teaching cases, and applied market analysis focused on how entrepreneurship functions in fast-advancing societies beyond the traditional “emerging markets” lens.
Mohit Shrotriya is an Indo-French entrepreneur and independent researcher focused on entrepreneurship, consumer capital, institutional asynchrony, and cross-border venture development between France and India. His work examines how ventures scale, stall, or collapse in fast-advancing societies where markets evolve faster than formal institutions.
Mohit Shrotriya
Founder • Independent Researcher • Entrepreneurship & Institutions
Core Research Focus
My work examines how markets evolve where formal institutions are incomplete and cultural forces play a decisive economic role. Rather than applying universal startup or economic playbooks, this platform develops frameworks grounded in real market behavior, consumer psychology, and founder decision-making.
The research published here sits at the intersection of:
- Entrepreneurship and strategy
- Culture and consumer behavior
- Trust, identity, and perception as economic forces
Key Intellectual Themes
Fast-Advancing Societies (FAS)
A framework for understanding entrepreneurship and market behavior in environments where social, economic, and cultural change outpaces formal institutional development.
Consumer Capital Formation
How trust, identity, and informal legitimacy accumulate into durable economic value and sustained market participation.
Culture as Market Infrastructure
Why informal norms, signaling, and cultural alignment function as structural coordination mechanisms in modern markets.
Research, Cases & Essays
This platform hosts three forms of original work:
Research Papers
Conceptual and theory-driven papers published independently and hosted on SSRN, with full PDF access.
Teaching Case Studies
Decision-focused cases designed for classroom discussion, founder learning, and strategic analysis.
Essays & Commentary
Long-form essays exploring markets, entrepreneurship, and culture beyond academic conventions.
All work published here is original, publicly accessible, and intended for academic, teaching, and serious intellectual use.
Selected Publications
- Fast-Advancing Societies: Redefining Entrepreneurship Beyond Emerging Markets
- Consumer Capital Formation in Fast-Advancing Societies
- Culture-Driven Entrepreneurship and Venture Outcomes
Background & Perspective
My perspective is shaped by academic training in Europe and North America, entrepreneurial and transactional experience across Europe and India, and sustained engagement with global business environments where formal systems often fail to explain real outcomes.
This combination of theory and lived market experience informs all research published on this platform
Purpose of This Platform
This website exists to:
- Publish independent research without institutional constraint
- Contribute new frameworks to entrepreneurship and market theory
- Support teaching, discussion, and serious inquiry
- Serve as a public intellectual record of ongoing work
It is not a consulting site, a blog, or a marketing platform.
Explore Further
Research hosted on SSRN and indexed by Google Scholar.